About SOIE LONDON

SOIE pronounced 'Swah' rhymes with 'mwah' is the french word for silk.

Inspired by life’s simple luxuries, silk sheets, quiet rituals, effortless style. Soie captures how we want hair, skin, and home to feel: smooth, light, and beautifully refined. Our clean, plant-powered formulas leave hair glossy, skin cushioned, and rooms softly perfumed all with a focus on clean beauty and air care.

We began as a candle brand in our London studio, blending pure essential oils with natural wax for simple, beautiful home scent. As our community grew, so did our vision. Today, Soie London creates hair, skin, and home fragrance with 100% natural ingredients and potent botanicals, backed by science for elevated, clean formulas that deliver real results.